Green Commercials Air on Greek Radio
Greeks are not to be considered as the most environmental conscious citizens of this planet but rules are made to be broken. Over the last couple of months more and more environmental friendly, or green if you will, commercials air on Greek radio stations. Greeks are now bombarded with commercials about new hybrid cars like the Toyota Prius and the Honda Civic, but if you thought that was it, you were wrong.
There are commercials evangelizing detergent’s and packaging superiority for products like SKIP and bottled water Korpi. According to a commercial, lowering the laundry’s temperature to 30C not only saves energy but also keeps clothes clean because of SKIP’s ability to dilute in cold water. Bottled water Korpi commercial claims that due to bottle redesign, the company managed to reduced plastic usage by 10% per bottle, a fact that enabled the company to sell 6 million less bottles, according to Korpi’s annual sales figures.
Whether such claims are hyped or not, is left to be seen. What really matters is that companies and marketing specialists realize and see the critical mass of eco-friendly Greeks out there.
Not only SKIP uses this sales pitch, but also ARIEL and I think they started it. But let’s not forget that these companies sell at the same time bleaches and whiteners to supplement for temperature. For me it is much more important on how they achieve these results. Would it not be better to use “detergent free” washing mashines?