With Vodafone Italian Phones Have a Lot of Energy
From a recent survey Italy turns out to be the first consumer of cell phones in Europe, with an average of 1.22 per head. Italians change them like dresses and the result is a huge amount of old cells in their houses. This passion for cell phone communication is all too audible on crosswalks, motorbikes, restaurants, theatres… Italians just have an unquenchable desire to talk and you can see people shouting into cell phones and not looking where they are going..
What about the waste management of these “prosthesis” of our hands??
As a multinational communications company, Vodafone can play an important role in helping to tackle climate change. Vodafone Group has announced that it will cut its CO2 emission by 50% by the year 2020 increasing energy efficiency and the amount of renewable energy the company uses.
“Your phone still has a lot of energy” is the slogan of a project Vodafone has recently launched in Italy to collect the great challenge for the environment and the future: regenerate old phones and produce clean energy. “My Future is now” is the name of this campaign directed to the regeneration of phones no longer used that contribute to the achievement of photovoltaic systems in schools in Italy. More than 800 Vodafone shops are involved and a bus is going across the country for a recycling tour collecting old mobiles.
Great news! I’ll pass by a Vodafone shop as soon as possible, it’s exciting to know my old cell phone is still alive and can contribute to the environment. But I continue to believe the purpose shouldn’t be to plug up the holes in the bucket…
My question is: why don’t we overpower our marketing addiction and try to reduce mobile production?
Sources:
Image courtesy of Gaetan Lee at Flickr under Creative Commons
