350.org: Because the World Needs to Know

The most recent scientific research suggests that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth. Realizing the urgency to spread this message and to take the word across to each continent and to each country, 350.org took shape as a movement that is now working to spread this most important number on the planet by building a global grassroots climate movement united by a common call to action.

350 is the most important number on the Planet. This number is a safe line for our global climate and a start line for a global movement is how 350.org begins to explain the importance of 350.

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Based in the USofA, 350.org was launched in March 2008 by Bill McKibben and a team of young organizers who had previously carried out the successful Step It Up 2007 campaign. Through the large number of International friends and friendly organisations 350.org has been reaching out to spread the 350 message in ways more than one. The most unique among them is the human art formation in the shape of 350, in order to spread the message in the most creative way possible.

350 creativity images and stories from across the globe are shared on the 350.org website which is dedicated to make 350 ppm the benchmark for success for national and international climate agreements.

The movement has been careful in selecting a number rather than an English phrase, for a number can more easily cut across the language barrier and reach to an even larger audience. Numerals are among the few things that most people around the world recognize. The movement has already been successful in reaching out to a lot of countries across the globe.

350.org video

Click here to Take 350 Action |   Click here to spread the word…err..number!

Photo: 350.org screen view

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