Virtual (and Real) Trees Planted for Energy Survey

What makes the energy consumption survey at Bosquevirtual.com unique–if you can get past the Forest Gump theme song in the site’s video promo–is the ambitious, tech-heavy cyber-activism sponsored by the survey’s Spanish creators, Union Fenosa.

For each person who takes the survey, Union Fenosa donates 1 Euro to Acciónatura, a Spanish organization that uses the money to reforest the Atlantic Forest in Brazil.

Bosquevirtual, or “Virtual Forest,” has also teamed up with Second Life, a 3D web Mecca for internet socializing. Along with the actual donation to reforestation, then, every two surveys completed generates the planting of a virtual tree in a virtual forest in the Second Life 3D world.

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Union Fenosa is the 3thd largest electricity company in Spain. Its launch of Bosquevirtual represents another message from energy providers the world over that they would like to see energy consumers (that’s us) increasingly adopt “waste-not, want-not” consciousness.

In that spirit, complete the survey at Bosquevirtual.com, and in addition to planting your virtual tree and making donation to reforestation, Union Fenosa will send you an email with ideas about how to save even more energy in your home. With greater knowledge about energy use, the company believes that survey-takers can lower their energy consumption by up to 25%.

To date, 16,790 people have completed the energy survey, making this author the 16,791st.

Photo: Flickr

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